Summer is officially here, and I’m ready to start my summer shopping! The perfect place to start is 7 For All Mankind - the World’s Premiere Premium Denim Lifestyle Brand.
They are hosting a Summer Soiree in Dallas today so I stopped by to see what was new. I am very hard to fit, but they showed me jeans and even a dress that I felt good in!
Looking forward to showing off my new look in Rochester next week at the launch of the Lifestylist Designed @home Builders YMCA Dream Home.
Being a Lifestylist sometimes means getting off the beaten path, and when you do you never know what you’ll discover.
This week I was in Western NY for the opening of the Riedman Development and @home Builders Design Center, and decided to take a different route back to the airport. When I did I drove past The Great Pumpkin Farm and knew I had to check it out. If you are in that area it’s a must visit, if not take a look at the video we put together. Happy Halloween!
Lifestylist Design Inc. has been flooded with requests for more information on the new models we’ve done for Champion Homes this year. There have also been lots of questions on how models can be merchandised cost effectively and still enhance the home and be a selling tool.
We have two new videos on You Tube that can help you see what a Lifestylist Designed® home is all about. The Champion Homes of Texas video highlights the 8 homes that we have merchandised for them this year and also gives you an idea of the variety of homes that Champion Homes of Texas builds.
We also have a video that is of the show home we did with The Ronald McDonald House for @home Builders. This home raised a lot of money for this wonderful charity and showed visitors how a new home can be merchandised using their existing treasures. A perfect example of this is the amazing collection of vintage cameras that were used in this home. All were donated and auctioned off at the end of the show.
Please be sure to “like” our videos if you enjoy them and share them with your friends. We are looking forward to adding to these in the near future. Let us know what you might like to see.
Looking for the perfect home to enjoy lake front living all year long? Look no further – this beautiful 5 bedroom home is what you have been searching for!
Lifestylist® Suzanne Felber and photographer Lisa Stewart visited this week to stage, photograph and help the owner market their home. See why Lifestylist® Marketing can give you the edge you are looking for to help you sell more homes.
Take a look at the You Tube video of the home, or contact Norma K. Smith for more information.
We did it! With a lot of help from the wonderful team at Champion Homes of Texas, Lifestylist Design Inc. was able to complete 4 model homes in a week’s time. And the response has been tremendous – retailers have been flocking to the Champion Sales Center to see these amazing new XTreme floorplans.
This week really proved to me what a difference a great management team and leadership can make in the success of a company. I can’t say enough about how everyone stepped up and did whatever needed to be done. Even though we had to work on Saturday and Sunday in 100 degree weather there wasn’t one person who acted like there was any place they would rather be. The loyalty to their company and attention to detail really shows in every home that they build as well. No matter what price point the home was, it was still XTremely well constructed and I would be proud to call any of them my home.
If you are looking for and XTreme Home to call your own you should check out these new homes. Contact Marc Medders at 800-414-2605 for more information and tell him The Lifestylist® sent you!
Using color is one of the least expensive, most terrifying but also most rewarding ways to change a room. When I’m designing a new model home most builders will encourage me to use memorable colors, but when they first paint the room and see it without any accessories or furniture I often get a call wondering if they have the right information.
These rooms are a perfect example. You can imagine the call the builder got from the superintendent the first time they saw these! This is a model for Canoa Homes in Tucson, and they trusted me enough to wait and see what happened. This is also a great example of designing for your buyer, not yourself – we were targeting families with school age children. A Lifestylist targets in on what the buyer is really looking for, even when they may not realize it themselves.Once we had a few families go through the home we found that almost every female from 2 – 50 wanted that room with those paint colors. It was something the buyer might not have been brave enough to try on their own, but when they saw it completed they loved it.
This is also a great example of Partnership Merchandising. The Home Idea Factory had a great relationship with Home Interiors and Gifts – a direct sell company that we had done styling and product development with. Many of the accessories and “wallies” – the decals on the bath wall – we theirs and we identified them as such so buyers could reproduce what they saw in the room at a price they could afford. The bedding was from Bombay and the furniture from Ashley so all could be bought at local stores or from a Home Interiors and Gifts consultant.
Let your child have a say in what they want their room to look like. It might not be a color you would chose or a style you would like but by letting them be a part of the decorating decision they’ll take ownership of their decisions and be even more proud of what they accomplished.
Happy Valentines Day from all of us at The Home Idea Factory!
In less than a month one of my favorite events will be in Dallas again – the 6th annual Savor Dallas celebration of wine, food, spirits and the arts. I have gone every year, and it’s something I’m always looking forward to. Savor Dallas is a unique opportunity where you get to meet the chefs and wine makers one on one and really hear what makes what they do so special.
This year as part of the marketing services that Lifestylist Design offers we can help you have this experience tailored to suit the needs of you and your guests. Our concierge service can help create an experience that you’ll never forget. Be sure to put March 5th and 6th on your calendar and join us!
Trying out the newest in social networking – HootSuite. Hopefully it will let me update more.
From our workshop to yours – have a great holiday season.
Change is a very scary word to most builders, especially when there is a cost associated with it. One of the objections I hear many times when looking at existing models and communities that aren’t doing well is that because it’s been slow they don’t want to invest any more money into a community.
@home Builders is doing well in this economy because they understand marketing and their buyers. When sales slowed down to three in a year at The Preserve they realized it was time for a change. The Home Idea Factory did the first two models and as a Lifestylist I had done my homework on what these buyers were looking for. Entertaining at home, taking advantage of the four seasons living that took place around the beautiful pond, river, and forests in the community and families were definitely the focus.
The new model and sales center have been a huge success! Last month they sold 8 homes and now they are taking reservations in the next phase instead of having to offer incentives. If your sales have stalled, the right course of action might be to see if your model, plans, and lifestyle you are displaying are still on trend or if it might be time for a change. The Home Idea Factory can come in and help you with this evaluation to see what is the best approach at the right cost.
